Visit to Amsterdam in 2010 reached new record
The visit to Amsterdam, both domestic and foreign - has recovered sharply in 2010 after the downturn following the financial and economic crisis. As one of the first major cities in Europe, Amsterdam notes the increase in overnight stays in double digits again for 2010: 13.6%. The increase applies to almost all geographic markets, but markets which received extra attention- marketing wise during the last two years show a higher growth rate.
Visitors from all major markets increased. The Spanish and Italian markets, each with 23% and 26%. It should be mentioned that last year a decrease in the number of nights for these two countries was visible. But the countries that did well last year, such as the Dutch, German and French market, display a continued increase this year. These markets were also targeted with the additional marketing campaigns.
All three areas, museums, attractions and Schiphol, registered an increase in 2010 compared to the previous year.
The effects of the ash cloud is clearly visible in April, the airport arrivals in that month display a negative growth rate, with clear effects on museums and attractions. The growth in overnight stays however slightly dropped, but still remained positive because of stranded passengers . Another remarkable fact is the decline in July, the month of the FIFA World Cup. This is a known side effect of this event. December also shows a sharp drop of arriving international passengers.
Because of its active cooperation with European Cities Marketing, ATCB can compare its results to the results of rival cities. This comparison shows that Amsterdam, relative to its competitors, performed well in 2010 on foreign markets, 12.6% compared to 11.6% in other European cities in general.
Visit to Amsterdam in 2010 reached new record
The visit to Amsterdam, both domestic and foreign - has recovered sharply in 2010 after the downturn following the financial and economic crisis. As one of the first major cities in Europe, Amsterdam notes the increase in overnight stays in double digits again for 2010: 13.6%. The increase applies to almost all geographic markets, but markets which received extra attention- marketing wise during the last two years show a higher growth rate.
Visitors from all major markets increased. The Spanish and Italian markets, each with 23% and 26%. It should be mentioned that last year a decrease in the number of nights for these two countries was visible. But the countries that did well last year, such as the Dutch, German and French market, display a continued increase this year. These markets were also targeted with the additional marketing campaigns.
All three areas, museums, attractions and Schiphol, registered an increase in 2010 compared to the previous year.
The effects of the ash cloud is clearly visible in April, the airport arrivals in that month display a negative growth rate, with clear effects on museums and attractions. The growth in overnight stays however slightly dropped, but still remained positive because of stranded passengers . Another remarkable fact is the decline in July, the month of the FIFA World Cup. This is a known side effect of this event. December also shows a sharp drop of arriving international passengers.
Because of its active cooperation with European Cities Marketing, ATCB can compare its results to the results of rival cities. This comparison shows that Amsterdam, relative to its competitors, performed well in 2010 on foreign markets, 12.6% compared to 11.6% in other European cities in general.
| Month | Museum | Attraction | Amsterdam Airport Schiphol | Bednights in hotels in city area only | Average |
|---|---|---|---|---|---|
| January | 29,9% | 1,3% | 7,2% | 8,8% | 12,7% |
| February | -1,0% | -3,7% | 10,0% | 15,5% | 7,4% |
| March | -1,9% | 1,7% | 10,4% | 15,3% | 7,8% |
| April | -5,8% | -3,8% | -14,0% | 8,4% | -3,4% |
| May | 0,1% | -0,9% | 9,7% | 10,3% | 6,1% |
| June | -0,5% | 0,4% | 6,9% | 15,8% | 7,0% |
| July | -5,4% | 1,5% | 5,6% | 11,7% | 4,0% |
| August | 6,3% | 14,0% | 5,8% | 15,6% | 9,8% |
| September | 1,3% | 10,8% | 9,8% | 18,4% | 10,2% |
| October | 4,8% | 13,4% | 11,8% | 18,0% | 11,9% |
| November | -3,0% | 10,3% | 12,5% | 15,0% | 8,7% |
| December | -6,0% | -0,2% | 10,1% | 9,3% | 4,7% |
| Total | 0,7% | 3,9% | 7,0% | 13,6% | 7,0% |
| First quarter | 6,7% | -0,2% | 9,3% | 13,4% | 9,1% |
| Second quarter | -2,3% | -1,6% | 1,4% | 11,4% | 3,2% |
| Third quarter | 0,9% | 8,7% | 6,9% | 15,1% | 7,9% |
| Fourth quarter | -0,7% | 8,7% | 11,6% | 14,4% | 8,8% |