Welcome to Visitor Insight

Visitor Insight is the knowledge library of amsterdam&partners, providing a user-friendly overview of insights for the city of Amsterdam. Here, you'll discover an extensive collection of public knowledge, insights, reports, trends, and analyses related to visitors, residents, businesses, and conferences focused on Amsterdam and its metropolitan region. Additionally, we refer you to several research institutions where you can find information on these topics for the Netherlands and the global toursim market. The webpage comprises two modules: a data module and an information module.

Information Module

Our information module offers a treasure trove of reports and statistics related to visitors, residents, businesses, and conferences in various relevant domains. This information module provides data for four key areas: Amsterdam city, the Amsterdam Metropolitan Region (MRA), visitors in the Netherlands, and visitors worldwide. This allows you to gain a broader understanding of the diverse aspects of the city and the region. This module is divided into four main categories and is designed to grant you easy access to critical data:

1. Key Figures & Projections: Here, you'll find essential statistics and forecasts to help you comprehend fundamental information about Amsterdam and its metropolitan region. This includes demographic data, growth projections, and significant trends.
2. Audiences, Profiles, Behavior & Motivations: This category offers in-depth insights into the various audiences visiting or residing in Amsterdam. You can study behavioral patterns, preferences, and expectations of these groups to better align your strategies.
3. Economy: Here, you can access data concerning the economic impact of tourism, business activities, and more. This encompasses both macroeconomic data and information about specific sectors.
4. Sustainability (Social & Environmental): Sustainability is of increasing importance, and in this section, you'll find information about efforts and performance in the field of sustainability in Amsterdam and the broader region.

Data Module

On our website, we provide access to various data modules that offer valuable insights into various aspects of the city of Amsterdam. These modules are designed to provide you with current and relevant data. The modules currently available for free are:

1. Bednights in hotels: In this module, you'll find detailed information about hotel stays in Amsterdam for the current year and previous years. The data is sourced from CBS (Central Bureau of Statistics).
2. Arrivals of Hotel Guests: If you need specific data about hotel guests in Amsterdam, this module provides the necessary details for the current and past years. The data is sourced from CBS.
3. Flights via Amsterdam Schiphol: This module contains data related to the number of incoming foreign passengers processed through Schiphol Airport. The data is sourced from the Royal Schiphol Group.
4. Population Data: Our population module provides insight into the number of residents in Amsterdam.

Additionally, other data modules are available behind our login. A complete overview of additional data modules can be found here, along with more information about the underlying methodology.

1. Museum Visitors: Monthly overview of the number of visitors to the major museums in Amsterdam*.
2. Attraction Visitors: Monthly overview of the number of visitors to the major attractions in Amsterdam*.
3. Theater Visitors: Monthly overview of the number of visitors to the major theaters in Amsterdam*.
4. Sea Cruises Amsterdam: The total number of monthly passengers on board ships is periodically provided by the Passenger Terminal.
5. International (Non-) Corporate Meetings: Monthly overview of the total number of participant days for (non-) corporate meetings.
6. Visits to the I amsterdam Store: Data regarding the number of monthly visitors to the I amsterdam Store is periodically provided by amsterdam&partners.
7. City Cards: Data regarding the total number of monthly activated I amsterdam City Cards is periodically provided by amsterdam&partners.
8. Website Visits: Data regarding the number of unique monthly visitors to the website www.iamsterdam.com is periodically provided by amsterdam&partners.

*The visitor numbers for Amsterdam's museums, attractions, and theaters are based on visitation figures entered by more than 36 museums, 13 attractions, and 10 theaters themselves into Visitor Insight. The number of visits to the major museums/attractions and theaters in Amsterdam is periodically provided by the institutions themselves, with a one-month delay from the end of the respective period. amsterdam&partners processes the data but depends on the timing of data submission from the underlying sources/partners. This means that we cannot guarantee that all data is always up-to-date and complete.

Who Is Visitor Insight For?

Visitor Insight is intended for anyone interested in staying informed about the visitor economy in Amsterdam. It is designed for the tourism industry, government, and social organizations that want to stay informed about visits to the city. These data modules are intended to support professionals, researchers, and policymakers in making data-driven decisions regarding Amsterdam and the metropolitan region. You can use the data for market research, strategic planning, and other purposes. We strive to provide you with current and relevant information through this platform.

Partners of amsterdam&partners can access more detailed data with a requested free login.

If you have further questions or require more information, please do not hesitate to contact us through our data experts at research@iamsterdam.com.