How does Visitor Insight work?
Welcome! We are happy to tell you more about Visitor Insight and its functionalities.
What a user can do with the Barometer depends on the levels of access rights linked to the user profile. In other words, there are different sorts of users, thus different user rights. There are three user profiles:
- All
- Partners of amsterdam&partners (a&p)
- Institutions/employees who supply data
1. All
Visitor Insight is an online data dashboard for anyone who wants to stay informed about the visitor economy of Amsterdam. The basic information can be found on the following pages:
Dashboard page
Dashboard home page gives an overview of the visits to Amsterdam vs the other areas that are affiliated with Visitor Insight.
Current situation page
This page provides a general overview of the status of the visits to Amsterdam. This is made up of a number of important data sources: the number of hotel nights from CBS, the incoming foreign passengers at Schiphol from Royal Schiphol Group, and the number of visits to the most important museums/attractions and theaters in Amsterdam, periodically supplied by the institutions themselves.
Bednights or arrivals in city area only
In city area only means within the city of Amsterdam. These hotel statistics relate to the more than 500 hotels in Amsterdam, collected and processed by National Bureau of Statistics of the Netherlands. This data is delivered as standard 2-3 months after the relevant period.
Schiphol
The incoming foreign passengers at Schiphol from Royal Schiphol Group are listed here.
About Visitor Insight
Here you will find background information about the system and a brief explanation of the various options.
News
Concerns news regarding Visitor Insight itself, such as new indicators and functionalities.
2. Partners of amsterdam&partners (a&p)
Amsterdam&partners partners can view the data in more detail with a requested free login .
As a partner you need a username with which you can create a password. You can request this via partner@iamsterdam.com. You can also go here with questions or if you have lost the access codes.
When you log in you will have access to the following pages and modules:
Museums
More than 30 museums periodically provide visitor numbers for this module. The results are presented both graphically and in tabular form. The desired year can be selected and the corresponding visit numbers at monthly total level are displayed. All individual monthly figures are only available to the museums themselves. Additional analyzes can also be made based on a number of filters
Theatres
Approximately 10 theaters periodically provide visitor numbers for this module. The results are presented both graphically and in tabular form. The desired year can be selected and the corresponding visit numbers at monthly total level are displayed. All individual monthly figures are only available for the theaters themselves. Additional analyzes can also be made based on a number of filters
Attractions
Approximately 10 attractions periodically provide visit numbers for this module. Under results you will find the number of visits per month of your own attraction and the total number of visits per month of all attractions. The desired year can be selected and the corresponding number of visits at monthly total level will be displayed. The individual monthly figures of the other attractions are not available. Additional analyzes can also be made based on a number of filters.
Schiphol arrivals
The incoming foreign passengers are obtained via the website of Royal Schiphol Group. The results are presented both graphically and in tabular form. The desired year can be selected and the corresponding visit numbers at monthly total level are displayed.
Bednights or arrivals in city area only
The data regarding hotel stays and hotel guests in the more than 500 hotels in Amsterdam is obtained via Statistics Netherlands. This data is delivered as standard with 2-3 months after the relevant period. The results are presented both graphically and in tabular form. The desired year can be selected and the corresponding numbers of overnight stays and/or guests at monthly total level are displayed. Additional analyzes can also be made based on a number of filters.
Sea Cruise Amsterdam
The total number of monthly passengers on board ships is periodically provided by the Passenger Terminal. This total consists of both Transit passengers (Amsterdam is served during the journey/route being sailed) and Turnaround passengers (new passengers who board in Amsterdam and start their journey). The results are presented both graphically and in tabular form. The desired year can be selected and the corresponding numbers of overnight stays and/or guests at monthly total level are displayed.
International (non-) Corporate meetings
Hotels, Universities, Venues and Conference Centers periodically provide data regarding participation in (non-) corporate meetings. The results are presented both graphically and in tabular form. The desired year can be selected and the corresponding numbers of overnight stays and/or guests at monthly total level are displayed.
VVV Offices - I amsterdam Store
The data regarding the number of monthly visitors to the I amsterdam Store is periodically supplied by amsterdam&partners. The results are presented both graphically and in tabular form. The desired year can be selected and the corresponding numbers of overnight stays and/or guests at monthly total level are displayed.
City Cards
The data regarding the total number of monthly activated I amsterdam City Cards is periodically supplied by amsterdam&partners. It is not possible to see figures per card type. The results are presented both graphically and in tabular form. The desired year can be selected and the corresponding numbers of overnight stays and/or guests at monthly total level are displayed.
Website visits
The data regarding the number of unique visitors per month on the website www.iamsterdam.com is periodically supplied by amsterdam&partners. The results are presented both graphically and in tabular form. The desired year can be selected and the corresponding numbers of overnight stays and/or guests at monthly total level are displayed.
For the above pages it is also possible to open the Comparisons module. Here it is possible to make comparisons between:
- Numbers of visits to all museums or the top 10 museums in different periods: months/years;
- Visitor numbers of all attractions in different periods: different months/years;
- Visitor numbers of all theaters in different periods: different months/years;
- Nightly rates of the different hotel categories, different months/years;
- Incoming foreign passengers at Schiphol from different years/months;
- Number of visits to the I amsterdam Store in different periods: different months/years;
- Number of activated I amsterdam City Cards in different periods: different months/years;
- Number of unique visitors www.iamsterdam.com in different periods: different months/years.
It is also possible to make comparisons between the different modules if data is available, for example the top 10 museums against the total number of hotel guests. But also between different accounts, for example between Amsterdam and Stockholm (if both accounts have entered data for the same modules).
Reports and publications
amsterdam&partners is in the process of updating this page. Relevant reporting and publications will become available in the course of this year.
Input module
Not for partners
Log out
When you log out, you will return to the dashboard page.
3. Museums, attractions, theatres and tourist information centres
In order to enter the figures concerning your museum, attraction, theatres or tourist information centre, you need to log in with the login and password you received.
Click on the data entry module. You will see the following screen:
On the left hand side, you should see the name of your organization (here it is 'Test'). The months for which you need to enter data have an open field in which you should enter your figure. Enter the data and then click on the save button. In the text box below, you can make comments helping to understand your data, for example a change in the opening hours or a special exhibition.
After you have entered your figures in the system, they remain hidden until amsterdam&partners publishes them at the end of the month.
Every first week of the month you will receive a reminder with a link to Visitor Insight so that you can enter your data. You have three weeks to do so and modify your figure if needed. After this period, the figures are published and cannot be changed unless you contact amsterdam&partners to explain the situation.
On top of the access rights granted to all partners from amsterdam&partners, museums, theatres and tourist information centres can see the individual results of all other participants (in their own module). Attractions cannot see the individual results of other attractions.